July 2026
How much is my hunting land worth?
Value in this corner of the Driftless is driven by timber, water, access and what comparable tracts actually closed for. Here is what moves the number.
Read the note
entry no. 01
Land, farms and country homes, sold the way they were bought.
I'm Josh Genz, broker and co-owner of United Country Midwest Lifestyle Properties. For 13 years I have helped owners sell hunting ground, farmland, acreage, country homes and recreation properties across Western Wisconsin, the Driftless Area and Southeast Minnesota. Here's what we know after all of it: the value is in the details, and most properties are never marketed to the buyers who would pay the most. Let's talk about what yours is really worth.
- Field
- Land · Farm · Lifestyle
- Based
- Onalaska, WI
- License
- 76296 · WI
- Serving
- WI · MN · IA
I sell the land like it's mine and protect your money like it's my job.
Most agents sell houses. Another set sells dirt by the acre. I was built for both at the same time, under one roof. A place with a house, a barn, tillable ground, timber and a deer stand is not two listings. It is one lifestyle asset, and it needs one marketing plan that reaches every kind of buyer who could love it.
That is why I bring United Country Midwest Lifestyle Properties and the United Country national buyer network to every listing, along with drone and video work, land-specific marketing and records of what comparable ground actually closed for. At the end of the day, your property deserves a buyer who values it the way you do. My job is to find that buyer, and get you the number you deserve.
-
Know the place
Who farms it, what the neighbors know, how the light hits it, where the access is and what it is truly worth.
-
Price by evidence
Recent comparable closings, income, timber, tillable acres and access, not a guess at what you hope it is worth.
-
Market it wide
MLS, United Country's national reach, land sites, drone, video and social media, all pointed at the right buyers.
-
Advise, not just transact
Straight answers on offers, inspections, easements, surveys, financing, taxes and 1031 exchanges.
One specialist for everything you own, from the roof to the ridgeline.
Selling land & country property
The full guide to pricing, preparing, marketing and closing on farms, hunting, acreage and rural homes with a specialist in the room.
The selling guide
Buying country life
How to shop acreage, farms and recreational ground, what to walk, what to ask, and where the hidden costs live.
The buying guide
Investment & recreational land
Tillable income, CRP, timber, hunting leases and 1031 exchanges: where rural land earns its keep.
Investment propertiesEntry 04 · Field notes from clients
The words that matter most: theirs.
"The decision to use Josh Genz and his team with United Country Midwest Lifestyle Properties was the BEST decision ever! From the very beginning, Josh and his team navigated every aspect of selling our family farm with professionalism, knowledge and genuine care."
Family farm seller, Western Wisconsin
"Josh was extremely professional and easy to work with. He gave us timely information and was very patient with our requests. At the end Josh felt like family. We are so happy the home we loved was sold to another great family."
Home seller, La Crosse area
Read more reviews
See what clients say across Zillow and Google.
Places I know well, from the Mississippi up to the ridges.
My work is grounded in Western Wisconsin and Southeast Minnesota: the Driftless Area, the Coulee Region and the Mississippi River Valley. I grew up around these hills, I know the roads, the soil, the hunting pressure and the school districts, and I can tell you what a property here is worth with the confidence that comes from having done it, on purpose, for 13 years.
Neighborhood & area guidesThe territory index
working list, kept current
- La Crosse
- Onalaska
- Holmen
- West Salem
- Bangor
- Trempealeau
- Galesville
- Sparta
- Viroqua
- Westby
- Coon Valley
- Black River Falls
- La Crescent, MN
- Houston, MN
- + the next ridge over
- Region
- Driftless Area
- Valley
- Mississippi River
- Coverage
- WI · MN · IA
Notes worth reading before you decide.
June 2026
How to determine what your farm is worth before selling
A farm is land, buildings, income and story stacked together. Here is how I build a defensible number when few similar farms have sold.
Read the noteMay 2026
What actually makes recreational land more valuable?
By the acre, two neighboring tracts can sell for very different numbers. The differences are almost always the same features.
Read the noteLet's find out what your property is really worth.
Tell me what you own and what you are wondering about. I will pull the county records, comb the recent sales, and come to the conversation with a number and a plan, not a sales pitch. For sellers, it is free and there is no obligation.
Thanks, Josh
What is your property really worth?
Send the basics and I'll come back with context from your county and the local market.